So the data from your latest concept test is in, and the level of interest is higher than expected. Is the product really that good? Can you trust the data?
Survey fraud comes in all the colours of the rainbow: from mild to severe
I love Google but its inferred demographics are mediocre at best
Market research faces an existential cross-roads. Data collection issues abound and there is not enough respect for participants
Australia’s ridiculous love affair with opinion polling generally, and Newspoll in particular, suffered a serious moment of doubt on the evening of 18 May 2019. Thank goodness! Hopefully this will lead to media outlets, political commentators, politicians themselves and even the average punter on the street to reassess how much importance is given to the […]
As Australians prepare to cast their votes this Saturday, political tensions are nearing a fever pitch with both major parties running a neck-and-neck race to the ballot box. Here at Faster Horses, we most certainly aren’t immune to the election frenzy. We conducted an independent poll of 1076 eligible Australian voters between the 10th and […]