An Existential Cross-Roads
Market research faces an existential cross-roads. Data collection issues abound and there is not enough respect for participants
Author: Peter Fairbrother
Polling fiasco: What will the AMSRO inquiry recommend?
Australia’s ridiculous love affair with opinion polling generally, and Newspoll in particular, suffered a serious moment of doubt on the evening of 18 May 2019. Thank goodness! Hopefully this will lead to media outlets, political commentators, politicians themselves and even the average punter on the street to reassess how much importance is given to the […]
Growing disenchantment with major parties across all age groups
As Australians prepare to cast their votes this Saturday, political tensions are nearing a fever pitch with both major parties running a neck-and-neck race to the ballot box. Here at Faster Horses, we most certainly aren’t immune to the election frenzy. We conducted an independent poll of 1076 eligible Australian voters between the 10th and […]
Same-sex marriage vote: High turnout favours 'NO'…but not enough to alter the outcome
So the ABS has reported that they have received surveys from 77% of registered voters already. Some commentators are talking about this level of turnout being ‘high’. It is by comparison with the vote for the Constitutional convention. But this level of turnout was not difficult to predict – in fact we did so in August when our […]
WA election: Barnett needs a preference miracle
Colin Barnett needs a ‘preference miracle’ to hold on to power, our latest polls shows. Labor’s primary vote is strengthening, and the Liberal’s weakening – meaning that Barnett will need to receive an extraordinarily high flow of preferences from the minor parties and independents to hang on to power. It almost certainly won’t happen. What will happen […]
Little public support for Stadiums plan
Polling conducted this week by Faster Horses Consulting found very little support for the NSW Government’s plans to knock down and rebuild Allianz Stadium and ANZ stadium. Just 8% of the population say they support the plan completely, with a further 6% saying they support demolishing and rebuilding Allianz stadium only, and another 4% saying […]