Coming Soon: Inside Energy Report 2021

Expert market research consultancy Faster Horses will release its inaugural Inside Energy Report at the end of March 2021. It is an essential blueprint for energy providers and suppliers, delivering insights to help critical decision making in a fast paced industry.

A pulse of market sentiment

It provides a pulse of market sentiment and behaviour relevant for all energy market players. This includes network, generation and retail; governments, local governments and peak bodies; and regulators. It is also of interest to upstream miners and suppliers of minerals and metals used in development of battery technology.

The Inside Energy Report will deliver the critical information needed to deliver agile response to consumer demands.

“We have been involved in understanding consumer trends in the energy industry for more than 20 years. We felt we had a responsibility to produce a report to guide industry decisions. This will assist investment direction in both private and government sectors. We are the voice of the consumer in this space” said Managing Director Veronica Mayne.

The timing for launch of this information is perfect given the federal government’s recent announcement of a zero emissions target by 2050. Read here for The Conversation article covering the announcement in early February 2021.

This presents both opportunity and challenge for energy market players. To grasp the opportunity and leverage it in the right way, requires keen understanding of consumer needs.

The Inside Energy Report provides just that

Let’s consider for a moment how quickly consumer demand can motivate change. Remember the taxi and accommodation industries? Nimble organisations completely disrupted traditional systems. And we’ve already seen players such as Tesla change the nature of negotiation, design and asset development in the energy industry.

What does the report measure?

The Inside Energy Report measures a range of issues including:

  • Attitudes towards sustainability, energy sources and energy prices
  • Attitudes towards the government’s approach to Australia’s energy future – federal and state by state
  • New Energy Products (solar, home battery, EVs, energy monitoring devices, IoT and smart tech):
    • Ownership
    • Future purchase intentions by time periods
    • Consumer needs and drivers
    • Barriers to adoption
    • Pricing barometers for mass adoption
  • Infrastructure
    • EV infrastructure preparedness perceptions
    • Off grid understanding and intent
  • Tariffs
    • Awareness, consideration and likely adoption
  • Brand awareness, usage and trust

This report surveys 3,364 Australians over the age of 18 years across all states and territories.

This newly released Inside Energy Report is a must for anyone operating in the energy industry. It is available in late March 2021.


Veronica Mayne: and +61 412 601 797

Peter Fairbrother: and +61 402 958 615

James Wunsch: and +61 422 433 231