Our audience validation tool, powered by Lucid, allows you to know the accuracy of your data.
To target the right people online, advertisers rely on audience data sets. But how can advertisers, agencies, media sellers, and data providers know the accuracy of their data? Our audience validation tool measures the percentage of people in a data set that match the attributes you’re profiling.
We measure “Attribute Density” – the percentage of people in your audience that match the attributes you’re targeting. We do this by surveying the people in your data segment and determining whether they meet the target criteria.
We recommend validating an audience prior to campaign launch, but it can also be carried out while a campaign is live.
For advertisers and agencies, our audience validation tool helps you measure and understand their data quality and discover the drivers of success.
For data providers and media agencies, our audience validation tool enables you to demonstrate the value of your data assets and offerings.