Facing a decline in sales in a highly competitive market and a slowing economic environment, this property developer needed to understand its position in relation to competitors.
Our work has covered the complete buyer cycle:
- Analysis of the broader environment (market conditions, local and national competitors)
- Mystery shopping at competitor estates
- In-depth interviews to understand the customer journey
- Quantitative brand position measurement, nationally
- Satisfaction surveys of customers after sales office visit and after purchase
We developed a brand position that created a point of difference, while taking the competitive and economic environment into perspective. Our strategic direction has assisted this client to stem their decline in sales.