Brand Positioning

Property Developer


Facing a decline in sales in a highly competitive market and a slowing economic environment, this property developer needed to understand its position in relation to competitors.   


Our work has covered the complete buyer cycle: 

  • Analysis of the broader environment (market conditions, local and national competitors) 
  • Mystery shopping at competitor estates 
  • In-depth interviews to understand the customer journey 
  • Quantitative brand position measurement, nationally 
  • Satisfaction surveys of customers after sales office visit and after purchase


We developed a brand position that created a point of difference, while taking the competitive and economic environment into perspective. Our strategic direction has assisted this client to stem their decline in sales.