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Segmenting the Cycle Tourism Market

Tourism WA

Challenge

To assist Tourism WA with marketing the state as a cycle tourism destination, and to develop infrastructure and services to support the growth of this market, a detailed understanding of the domestic cycle tourism market was required.

Process

We carried out an online quantitative survey of the Australian travelling public. 

Our advanced statistical analysis identified four distinct cycle tourism segments.  We profiled the needs, motivations, demographics and psychographics of each segment in detail.

Outcome

Our recommendations on how to best market WA as a cycle destination, with specific strategies targeting each segment, were shared with industry bodies and local governments throughout WA.

Have you seen
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Dec 14, 2018
Segmenting the Cycle Tourism Market
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Dec 14, 2018
360* Campaign Evaluation Weekly Tracking
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SYDNEY

Tank Stream Labs
Level 8, 11-31 York St,
Sydney, NSW 2000

PERTH

Claisebrook Design Community,
25 Gladstone Street,
Perth, WA 6000

CANBERRA

Ground Floor, 490 Northbourne Avenue,
Dickson, ACT, 2603

BRISBANE

Studio 42 Workspaces
42 Manilla St, East Brisbane QLD 4169

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