Western Power Corporate Rep



Western Power needed a corporate reputation program that recognised their various stakeholders and the need to approach them in different ways: small groups with significant influence on the public view of the organisation, and larger groups that have significantly less influence.


A combination of qualitative and quantitative techniques were engaged to ensure the right depth of information was obtained from each group.


The marriage of a high-level and on-the-ground customer view allowed Western Power not only to pave the way for their future vision, but also ensured strategies were effective and corporate reputation was maintained at an appropriate level.