YouGov acquires Faster Horses

We are extremely pleased to announce that YouGov, the international market research and data analytics group, has wholly acquired Faster Horses, the Australian online-focussed data insights consultancy. This move cements YouGov’s position in Australia and enables it to capitalise on panel investments in the region.

Faster Horses currently has 20 employees across its offices in Sydney, Perth, Canberra, Melbourne and Brisbane. It operates across a range of key sectors including energy, telco, travel & tourism, health & aged care, manufacturing, property and government and boasts a range of clients across many more.

Faster Horses was founded by Veronica Mayne and Peter Fairbrother, who each have more than 25 years’ experience in market research, including previously held senior positions at Ipsos Australia. Veronica and Peter will stay with Faster Horses which will continue to operate under its name before moving under the YouGov Australia umbrella at a later date. Faster Horses currently uses third-party panel providers but will migrate all of its research work to YouGov as part of the acquisition.

Stephan Shakespeare, CEO and co-founder of YouGov: “We are excited to bring Faster Horses into the YouGov fold as we continue to invest for growth in line with our strategy. Australia is an important and fast-growing market for us and this acquisition will increase our market presence. With its commitment and innovation in the power of online data and its tremendous success in recent years, Faster Horses is the perfect fit for us. We are committed to offering our clients a connected data proposition that provides a continuous stream of consumer insight data globally and through this acquisition we can better serve clients both within Australia and around the world.”

Veronica Mayne at Faster Horses: “Faster Horses joining the YouGov family is a natural fit. As a leading data insights consultancy in Australia, we share a strong cultural affinity with YouGov, which has long been a global leader in innovative online research and analytics. Our client bases are complementary meaning that from the get-go we will help expand YouGov’s reach in the Australian marketplace and offer them YouGov’s innovative suite of research and insights products and services. Our current and prospective clients will benefit greatly from YouGov’s quality proprietary panel both in Australia and across 59 markets globally.”

Faster Horses will also help launch YouGov Safe, a fully opt-in, GDPR and CCPA compliant, ethical cross-device tracker and data marketplace, into the Australian market in the future.

Peter Fairbrother at Faster Horses: “We have long thought ethical data is the future and we have previously made investments in this area. YouGov Safe is a game-changer for the Australian market. For consumers, it is the opportunity to have the power over their personal data – deciding what to share, doing it in a secure way and getting value for it. For clients, YouGov Safe takes customer profiling to another level – understanding their audience’s full journey across devices – whether it is streaming, gaming, shopping, or other online activity – and connecting it to YouGov’s rich attitudinal data. YouGov Safe redefines the possibilities of connected customer data for both consumers and clients.”

For more information on this acquisition, please contact Veronica Mayne ( or Peter Fairbrother (